hi, i’m kari. i build the systems behind the brand.

Stratagem is a founder-led brand studio built around one simple idea: a brand should feel like you everywhere it shows up. I stay close to the work from the first sketch through the rollout, making sure the logo, the voice, the print pieces, the merch, the signage, and all the little in-between things actually belong together.

I love the pretty part, obviously. But I care just as much about whether the files work, the shirt looks right, the sign reads from the road, and the whole thing still feels like your brand six months from now. The goal is not to hand you a logo and disappear. It’s to build something you can keep using, growing, and showing off.